Imagine you had a 2-hour head start against a world-class marathon runner, beat him to the finish line, then issued a press release saying you won the race. People would think you were nuts. Microsoft apparently has no such reservations, having announced with incomprehensible glee that sales of the Xbox 360 have reached 10m before those of the Wii … which was launched a year later. Don Mattrick doesn't seem to think that the time lead is relevant, which is especially crazy since the Wii is quickly closing the gap at 8.8m units sold.