{"id":418,"date":"2009-03-30T20:02:17","date_gmt":"2009-03-30T20:02:17","guid":{"rendered":"http:\/\/kera.name\/articles\/?p=418"},"modified":"2009-03-30T20:02:17","modified_gmt":"2009-03-30T20:02:17","slug":"hq-shamelessness-from-ms","status":"publish","type":"post","link":"https:\/\/kera.name\/articles\/2009\/03\/hq-shamelessness-from-ms\/","title":{"rendered":"HQ Shamelessness from MS"},"content":{"rendered":"

Have you seen the new "I'm A PC" commercial?<\/p>\n

\"\"<\/p>\n

Meet Lauren. Lauren wants to find a laptop for under US$1000, with a 17" screen and a comfortable keyboard amongst other criteria.<\/p>\n

She's promised by anonymous voiceover man (who's graphically accompanied by a contemporary Windows logo) that if she can find what she's looking for, they'll buy it for her.<\/p>\n

So off she goes; first to the "Mac store". Without even showing us the store, she comes out and states that the only laptop under $1000 inside has a 13" screen. Dejected and disappointed, she reckons she's just "not cool enough to be a Mac person".<\/p>\n

Then we find ourselves in Best Buy, the camera dollying down rows of shiny new laptops, Lauren grinning everywhere she goes. She finds exactly what she wants: an HP Pavilion with 4GB of RAM and a 250GB hard disk. It appears to be running Vista. And it only costs $699.99! So she buys it and goes home all happy.<\/p>\n

\"\"<\/p>\n

Now, it's a well-produced video. The actress is photogenic enough and it's pretty decent marketing especially when you consider Microsoft's most recent not-so-successful offerings.<\/p>\n

So it's too bad the whole thing is utterly shameless. They don't even bother hiding the fact that the girl got paid $700, on camera<\/i>, to say nice things about a computer running Windows. And even this is only in the unlikely event that she's not simply an actress picked out of drama school getting paid in cash.<\/p>\n

"I'm a PC, and I got just<\/i> what I wanted [for free]."<\/p>\n

It's such a waste of decent production values, if you ask me. Catch the full video after the jump.<\/p>\n

Bootnote<\/b><\/p>\n

And yes, I realise that by posting this commentary I'm generating more awareness of the video. Frankly, though, who hasn't<\/i> heard of Microsoft?<\/p>\n

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Meet Lauren. Lauren wants to find a laptop for under US$1000, with a 17" screen and a comfortable keyboard amongst other criteria.<\/p>\n

She's promised by anonymous voiceover man (who's graphically accompanied by a contemporary Windows logo) that if she can find what she's looking for, they'll buy it for her.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[42,12,75],"_links":{"self":[{"href":"https:\/\/kera.name\/articles\/wp-json\/wp\/v2\/posts\/418"}],"collection":[{"href":"https:\/\/kera.name\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kera.name\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kera.name\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kera.name\/articles\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":1,"href":"https:\/\/kera.name\/articles\/wp-json\/wp\/v2\/posts\/418\/revisions"}],"predecessor-version":[{"id":421,"href":"https:\/\/kera.name\/articles\/wp-json\/wp\/v2\/posts\/418\/revisions\/421"}],"wp:attachment":[{"href":"https:\/\/kera.name\/articles\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kera.name\/articles\/wp-json\/wp\/v2\/categories?post=418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kera.name\/articles\/wp-json\/wp\/v2\/tags?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}